January 13 2009 / by Garry Golden
Category: Energy Year: 2010 Rating: 4 Hot
2009 might turn out to be a great year to be a startup involved in 'smart' energy solutions that tap the power of software, sensors, microcontrollers and storage systems.
Energy bloggers are all talking about 2009 as the 'Year of the Smart Grid', and energy analysts expect to see major public-private investments over the next two years in efficiency and energy management.
We have written about visions of a 'smart' planet being promoted by companies like IBM, Honeywell and Johnson Controls. But now we have the first major '09 investment in start up Sentilla, which has raised $7.5 million to deliver solutions for commercial and industrial facilities.
It might be premature to call Sentilla a 'smart energy' startup since its vision is much broader than electricity. It's future growth is based on a vision of an 'embedded object' world often described as 'Pervasive' or 'Ubiquitious' computing. In this future every object has built in awareness, intelligence and networked capabilities (e.g. Zigbee). Sentilla's offerings span energy managment, safety and security, and logistics/asset managment. But in 2009, selling themselves as a 'smart energy' company might be the best route!
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Sentilla White Paper
Image Credit - Microcontroller Flickr CC License